American talk show host Jay Leno has partnered with Amgen to launch its Cholesterol 911 campaign, 'motivating patients and caregivers to get in the driver's seat as it relates to their cholesterol management'.

Leno said 'I have high cholesterol that thankfully I am able to control with the help of my doctor, but I've learned from some close friends about its connection to their heart attack or stroke. I hope this effort encourages people to see the emergency in high cholesterol and talk to their doctor to explore what more they can do to lower their cholesterol and risk of having another heart attack or stroke'.